Complete crypto certification? If your Google Ads account getting this kind of notification. Then you as an advertiser violating “Restricted Financial Product Policy. For this, you must provide a Financial Product Certification to run your ads related to cryptocurrency. So in this Article we are going to understand about Google Ads Cryptocurrency Policy.
But here is some confusion that you must know about this certification and policy.
Let us try to understand about this policy & restrictions.
Google banned all crypto-related advertisements in March 2018.
It affects PPC ( Pay-per-click) and SEM (Social-engine-marketing) managers to run crypto services and product-based ads.
However, after five months of having debates, Google reversed its policy and changed who wanted to run the crypto ads campaign for cryptocurrency.
This reversal now permits regulated cryptocurrency exchanges and businesses offering cryptocurrency-related products and services to advertise within the United States and Japan.
How to advertise cryptos in Google Ads & What are the new regulations?
From August 3rd, 2021, Google Ads now lets managers of cryptocurrency wallets in the US run PPC ads on its platform. But Ads are not eligible for cryptocurrency exchanges. With some limitations, Managers can also use Google Ads for crypto campaigns globally, no matter where they’re located.
There are some additional conditions to this policy. Cryptocurrency exchanges need to be properly registered in one of these ways: As a Money Services Business with FinCEN and registered with at least one state as a money transmitter. As a federal or state-chartered bank entity.
FinCEN (FinCEN Form 107, must be completed and signed by the owner or controlling person and filed within 180 days)
Crypto marketers must ensure their ads and landing pages are well created and all the content matches with all Google Ads policies.
Certification Needed to run Crypto Exchange Adds.
This image shows which certificate is required to run crypto exchange ads without any limitations.
Cryptocurrency Exchanges and software wallets.
Cryptocurrency hardware wallets.
Complex speculative financial products.
Apart from this this is still not allowed on Google Ads even after multiple changes in Google’s policy.
Ads for initial coin offerings (ICOs), DeFi trading protocols, or anything that encourages buying, selling, or trading cryptocurrencies or related items are not allowed. This includes promotions for decentralized exchanges (DEX), token liquidity pools, endorsements of cryptocurrencies by celebrities, unhosted wallets, and unregulated decentralized applications (DApps).
What should we do now to run cryptocurrency exchange Ads?
Google is taking back all the current Cryptocurrency Exchange certifications. So, even if you’ve been using Google Ads for a bit, you’ll need to ask for new certification if you want to keep advertising on Google Ads. To get the certification, you can use the new Google application form they’ve just put out. Once you get certified, you’re all set to kick off your Google Ads campaigns.
If you are an Advertiser and running ads related to crypto exchange then these new policy updates can really impact your earning. To avoid this you keep track of current and upcoming regulations and changes. It is a time-consuming process but by having the latest policy updates you can keep your ads switched on at all times and continue to target new and existing customers.
Other FAQS Related to Google Ads Cryptocurrency Policy & How to Advertise Crypto in Google Ads.
Keyword Optimization and Negative Keywords Manage:
Finding the right keywords and using them in the right ad group is very important. All your keywords end up in the most relevant ad groups. Also finds new, relevant, and popular keywords and adds them to your campaigns.
Targeting the right audience is key.
Your crypto Services such as exchange or wallet would not be right for all kinds of viewers. So targeting the right audience is a key point to getting a relevant response from the Google Ads Platform.